Last Updated: August 18, 2025

At Aurora Guides, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website auroraguides.com. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

We collect information that you provide directly to us and automatically when you use our website:

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Subscribe to our newsletter
  • Submit comments or feedback
  • Contact us through our contact form
  • Participate in surveys or promotions

This information may include your name, email address, and any other information you choose to provide.

Automatically Collected Information

When you access our website, we automatically collect certain information about your device and usage, including:

  • IP address
  • Browser type and version
  • Pages you visit and time spent on pages
  • Referring website addresses
  • Device type and operating system

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information.

Types of Cookies We Use

  • Essential Cookies: Necessary for the operation of our website
  • Analytics Cookies: Allow us to analyze how visitors use our website
  • Functionality Cookies: Enable enhanced functionality and personalization
  • Advertising Cookies: Used to make advertising messages more relevant to you

Managing Cookies

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

Google AdSense Advertising

Aurora Guides uses Google AdSense to display advertisements on our website. Google AdSense is an advertising service provided by Google Inc.

AdSense Disclosure

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.

Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.

How Google AdSense Works

Google AdSense uses cookies to:

  • Serve ads based on someone's past visits to our website
  • Enable frequency capping (limiting how often a user sees an ad)
  • Enable aggregated ad reporting
  • Help detect and prevent fraudulent activity

Opting Out of Personalized Advertising

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Process your transactions
  • Send you emails
  • Find and prevent fraud

Data Protection

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process.

Security Measures

We maintain administrative, technical, and physical safeguards designed to protect your personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

However, while we have implemented reasonable safeguards, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: The right to request copies of your personal data
  • Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete
  • Erasure: The right to request that we erase your personal data, under certain conditions
  • Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions
  • Object to Processing: The right to object to our processing of your personal data, under certain conditions
  • Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the email address provided below.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Aurora Guides Privacy Team

Email: privacy@auroraguides.com

We aim to respond to all legitimate requests within one month.